Enterprises and Users Are Loyal to Carriers...but not Devices
We recently completed reviewing the 2011 patterns and usage for all the devices under our management last year and wanted to share some of the more interesting findings with all of you.
In addition to usage figures, Xigo’s quarterly research tracks the types of devices used and which carriers enterprises are subscribed to. It’s been well reported already that BlackBerry usage has decreased at the enterprise level. Among our users there was a decrease of 9% in 2011, dropping from 71% in January to 62% in December.
While this is not surprising, what is surprising is that the "other" category (which would include Android devices) was the biggest gainer, moving up over 6 points from 19% in January to 25% in December.
Despite the press and discussion of Apple devices driving BYOD situations, during the same time period iPhone use only increased from 10% in January to 13% in December.
Carrier subscription numbers also remained surprisingly consistent throughout 2011, with all of the major four carriers retaining their market share. Verizon ranged from 38%-40% market share and didn’t see a visible bump from the availability of the iPhone, at least not among our enterprise users.
AT&T also retained its numbers all year long, ranging from 38%-39% market share. Sprint remained at the low end at 10%-11%, as did T-Mobile with 9%-10% (amidst a failed merger) and the "other" category staying right around 3%.
These statistics show that enterprises are remaining loyal to their current carriers—but not their devices. We can expect these numbers to continue along this path as consumerization of the workplace continues to take hold and enterprises adopt additional BYOD and CoIT policies.
Categories:
Did You Know, Industry Observations